A structured yet adaptive framework. Every project is unique, but the thinking remains consistent.
Discover
Deep stakeholder interviews, competitive analysis, contextual inquiry, and user journey mapping to uncover real pain points.
Define
Synthesizing research into actionable insights, HMW questions, and a clear problem statement that guides all design decisions.
Ideate
Rapid sketching, divergent thinking workshops, and crazy 8s to explore the full solution space before converging.
Prototype
From paper to high-fidelity interactive prototypes, always at the right fidelity for what needs to be tested.
Test
Moderated and unmoderated usability testing, A/B experiments, and data-driven iteration cycles.
Ship
Pixel-perfect handoff with annotated specs, design tokens, and post-launch monitoring to close the feedback loop.
Each project follows the same six steps, scaled to fit your needs. A small business website moves through them quickly, while a larger web application spends more time on research and testing.
A website is only useful when it solves a real problem for real visitors. Working through the same steps on every project keeps decisions grounded in your goals instead of guesswork, and it keeps timelines and costs predictable.
You are involved at each stage. I share early sketches, wireframes, and working previews so feedback arrives while changes are still quick and inexpensive to make.
I handle both the design and the code. Layouts are planned with development in mind, so what you approve in the design is what gets built, with fewer handoff problems and no lost details.
Every site is responsive, accessible, and fast on mobile. I use clean semantic markup, descriptive page titles, and sensible structure so search engines can understand your pages and people can find them.
Before anything goes live I test across browsers and screen sizes, check forms and links, and review accessibility basics such as contrast, keyboard navigation, and readable text.
Launch is not the end. I can help with updates, content changes, and improvements, and I review how the site performs so it keeps working for your business as it grows.
